Micro Machines from Galoob

You all remember John Moschita, the fast talker in the tv commercials. With the slogan “If it doesn’t say Micro Machines, it’s not the real thing”. Released in the mid-1980s by Galoob, now owned by Hasbro.


The line-up was huge. Not only cars, but you got boats, planes, helicopters, trains, and military vehicles. Galoob took the competition head-on. The brand outsold Hot Wheels, Matchbox and Majorette combined, for the bigger part of four years.

modular city sets

Come the 90s, Hasbro released the transforming playsets. These modular sets could be linked up with others to form a larger city. Bigger toys also came out. Aircraft carriers and transport helicopters and planes. All these with the capability of housing the smaller vehicles.

The packaging of the toy was actually a drawback to collectors. Displaying unopened sets was a headache. On top of that, you had to buy multiple vehicles in a set at a time. They were not sold separately. But on the flip side, the packaging was Galoob’s secret to success against other brands

Carded packaging

Later on, Galoob acquired some licensed products like Star Trek and Star Wars. The brand lasted into the 90s, with several revival releases.


The History